Viyella

 

Viyella: The World’s First Branded Fabric, Since 1784

Founded in 1784 in England, Viyella is one of the oldest names in menswear. The brand is best known for inventing the world’s first trademarked fabric — a cotton-wool blend that combined the breathability of cotton with the warmth of wool. For over two centuries, Viyella shirts and knitwear have been trusted staples of Ivy wardrobes around the world.

Worn on campuses, in offices, and on weekends, Viyella garments are practical, durable, and stylish in equal measure. The signature cotton-wool flannel check shirt remains an icon — lightweight yet warm, soft yet structured, and unmistakably Ivy.

At Claymore Shop, we carry Viyella because it represents what our clients expect: refined heritage staples, made with purpose and history.

 

Heritage Shirting with Purpose

Claymore clients already own Hamilton and 100 Hands. They know fine shirting. But Viyella appeals for a different reason: it’s about heritage utility. It’s a shirt you wear hard, wash often, and keep for years — all while still looking sharp.

 

Why our clients choose Viyella:

• They want shirts that balance comfort and structure.
• They appreciate cotton-wool blends that handle Midwestern fall and winter.
• They need garments that layer naturally under knitwear and outerwear.
• They love pieces that feel authentic, not overdesigned.
• They value Ivy staples that have been worn for generations.

 

For Claymore men, Viyella isn’t about flash. It’s about quiet Ivy authenticity that never goes out of style.

 

Classic Shirting. Seasonal Staples. Always Ivy.

Our Viyella selection focuses on core cotton-wool shirts and complementary knitwear.

🔹 Cotton-Wool Check Shirts

• The signature Viyella product.
• Blended flannel in classic tartans and checks.
• Ideal with PennBilt chinos, Barbour jackets, or layered under Drake’s knitwear.
  
  

🔹 Casual Knitwear (Seasonal)

• Wool and cotton-blend sweaters in crewneck and v-neck.
• Designed for clean layering with Hamilton shirts or Ralph Lauren polos.
  
  

🔹 Seasonal Sport Shirts

• Cotton twills and lighter blends for spring and summer.
• Plaids and solids chosen to pair with Ivy wardrobes.
  
  

Every Viyella piece we carry is chosen for its function, versatility, and Ivy heritage.

 

The Signature Cotton-Wool Blend

 

🔹 Fabrics:

• Cotton-wool blends, pioneered by Viyella in the 19th century.
• Soft, breathable, and warm — ideal for Midwestern climate.
• Seasonal variations in lighter cottons and twills.

 

🔹 Fit Philosophy:

• Relaxed Ivy cut, not overly slim.
• Proper length for tucking, balanced proportions.
• Designed to layer cleanly under knitwear or outerwear.

 

🔹 Construction:

• Durable seams, reinforced collars, and button-through pockets.
• Clean finishing that holds up to repeated wear and washing.
• Traditional details like box pleats and locker loops.

 

Viyella’s cotton-wool fabric is what sets it apart — shirts made to be worn, not just admired.

 

Featured Styles & Claymore Client Favorites

🔹Navy & Green Tartan Cotton-Wool Shirt

Clients love it with PennBilt chinos, Alden boots, and Barbour outerwear.

 

🔹 Brown & Red Check Cotton-Wool Shirt

Perfect for weekends. Worn under Drake’s knitwear or with Wythe flannels.

 

🔹 Solid Blue Cotton-Wool Twill Shirt

A versatile option. Clients pair it with Ralph Lauren polos or Hiltl trousers.

 

🔹  Viyella Wool-Cotton Crewneck Sweater

Seasonal staple — ideal with Oxxford sport coats or casual chinos.

 

🔹 Limited Seasonal Plaid Shirts

Produced in small runs. Clients who already own a core tartan often add these to their rotation.

 

Heritage Shirting, Claymore Style.

Looking for Viyella in Michigan? Claymore Shop offers a refined selection of their signature cotton-wool shirts and seasonal staples — the garments that embody Ivy practicality and heritage.

Clients from Detroit, Ann Arbor, Bloomfield Hills, and beyond come to Claymore for Viyella because they want authentic Ivy shirts, built with history and purpose.

 Visit Us: 908 S. Adams Rd, Birmingham, MI
(248) 642-7755

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